The AFTER
BRANDING AND SOCIAL MEDIA
This project focuses on the strategy of social media y branding for El After, a recurring event which has evolved over two years of collaboration. My main job has been to define and execute the visual communication on platforms such as Instagramcreating a brand identity consistent and dynamics that connects with the audience. In addition, the project includes elements of merchandising y branding to strengthen the brand's presence in the physical environment.
Summer 2024: Brand Building
During the first year, the focus was on establishing a solid foundation for the brand. The content strategy was focused on building buzz and community, using a fresh and direct visual design. The first pieces of merchandising to offer a point of tangible connection with the audience, such as T-shirts, which functioned as an extension of the brand in the real world.
Summer 2025: Evolution and expansion
For the second year, the strategy evolves towards a deeper narrative and a more polished aesthetic. The aim is to keeping the essence of the brand while exploring new formats and interaction with followers is optimised. Visual communication is refined and diversified, incorporating new graphic and narrative elements. In this phase, the merchandise is expanded, offering a more varied range of products that consolidate the loyalty of the community and reinforce the identity of The After as an event with a strong brand y recognisable.
THEMATIC PUBLICATIONS
NEW T-SHIRTS
THEMATIC POST AND POSTER