The root of it all
In this post we are not only going to talk about economics, we are going to address the issue from the root. A good logo design not only has to fit your budget and your brand standards. It has to be useful and correctly designed. We can't expect that with a budget of 50 euros we can get a good logo design with a budget of 50 euros. a hell of a logo. Everything takes time.
Many times, when I say that a basic logo costs at least 200-250 euros, people answer me: "Ugh, that's out of my budget". To which I answer the same as I explain in this post: a good logo requires many technical aspects. Of course, AI can do it, or your cousin in Canva, but it's a different thing if it's well done.
If you decide to use a professional graphic designer to create your logo, let that person do the work. Listen to their reasons and arguments, just as that person has previously done with you. If a designer presents you with certain proposals for your logo, it will be for a reason, don't you think?
Behind a proposal there are hours of research, tests that you don't see because they have failed -either for aesthetic or technical reasons-. It's not just sitting in front of the computer and inspiration magically appears. It's not like giving a prompt to an AI and asking for a logo with a little flower and having it ready in a minute or so.
Behind the budget for creating a logo, what you can't see
You have to value the time invested by the person behind the screen. He thinks that he has to cover monthly expenses linked to his work: software (Adobe is not cheap at all), freelance fees, subscriptions to resource banks, and many other things that the client does not see.
For the same reason, when defining a budget, also think about everything that person needs to cover.
In my case, although I am clear on the basis of the budget for this type of work, I always ask what the client's budget is. Depending on their answer, I explain what can be done with that amount. In the end, this is the law of the strongest: you can have a set budget, but if nobody accepts it, you're going to starve.
That is why, when someone contacts me to find out how much the logo for their brand would cost, I first explain the real price and detail everything that the process includes: the research, the chromatic and typographic proposals, the first proofs, etc. I also explain that we will always work hand in hand: I will do my part of the project and I will pass it on to you so that you actively participate and always know what is being done.
Why not everything is possible
(nor recommended) in a logo
If the budget is not sufficient to cover all this, I explain that hours will have to be cut and time will have to be optimised to achieve the goal. Also that some part of the process will have to be sacrificed, be it the style book or the logo variants.
In the end, you have to be very clear that you are talking to a professional. You can't expect to always do exactly what the client wants, because - I'm sorry to say - the client is not always right.
You have to show the client the reason for each decision, make him understand that you are a professional and that you are the first one interested in the success of the project. But also that you cannot create a work of art in a logo.
What needs to be taken into account to create a good logo?
- It should not have excessive detail, as this affects its readability and reducibility.
- That, when applied in a single ink (white, black or corporate), it still works.
- That it faithfully represents your brand.
- Make it as timeless as possible.
All these factors will make your brand image coherent and meaningful.
So, if you want a good design for your logo, trust a professional in the sector. In this case, with me.
Conclusion
A good logo design is not just a question of aesthetics or price, but a strategic investment for the growth and positioning of your brand. Betting on a professional is betting on a result that truly represents your essence, that is versatile, memorable and capable of differentiating you in an increasingly competitive market. Remember: quality, time and budget must go hand in hand to create a strong and coherent identity that will be with you for years to come. If you are looking for that value for your brand, trust those who understand design as more than just an image: a powerful tool to communicate who you are and where you want to go.
