The KFE
BRANDING
Branding project which focuses on the creation of a visual identity for a speciality coffee shop with a unique value proposition: a space designed by and for graphic designers. The aim is to fuse high quality coffee culture with a creative and professional environment. The brand aims to be an inspirational haven for the design community, where every element, from the typography until packagingcommunicates a deep respect for the office and the aesthetics.
Design and aesthetics
The design from logo and the visual identity is a departure from the clichés of traditional cafés. A minimalist and sophisticated colour palette has been chosen, using shades that evoke the sobriety and the elegance from the world of editorial design. The typography is clean y functionalwith a distinctive touch that makes it memorable. Each graphic element is conceived as a piece of art in its own right, reflecting the attention to detail and quality that characterises both speciality coffee and good design. The branding not only represents the café, but becomes an extension of the professional identity of its customers.
Brand experience
The application of the mark extends to multiple supports, creating a immersive experience for the customer. Key elements were designed, such as coffee packaging, the glasses and the menuswith a special focus on user experience. Less conventional media were also explored, such as a newspaper branded or stationerywhich reinforce the concept of space as a centre of creativity. This work demonstrates my ability to develop a system of integral branding that goes beyond the basics, building a brand narrative consistent y multifaceted at each contact point.
