crumbs
BRANDING
This project of branding focuses on the creation of a visual identity for Migas, a neighbourhood bakery specialising in gluten-free products. The aim has been to design a brand that conveys warmth, proximity and character artisanal of the bakery, breaking away from the stereotypes of the gluten-free sector to connect in a way that is emotive with the community.
Logo and Visual Identity Design
In this section, I develop the logo and the visual elements key to the brand. The Migas logo is a representation minimalist y kindusing typefaces with a touch of organic that evoke the process artisanal baking. The colour palette is inspired by warm tones such as ochre and white, suggesting the freshness of freshly baked bread and the simplicity of natural ingredients. The entire visual identity is intended to be consistent and easily applicable on different media.
Branding and Communication Applications
The Migas branding extends beyond the logo to create a brand experience complete. In this project, we show how the visual identity is applied in everyday items such as the packagingthe business cards and staff uniforms. Every piece of communication, from the menus until labels of the products, reinforces the brand's message: products from high qualitymade with love y dedication. This work demonstrates my ability to develop a system of versatile branding y cash that builds a solid and trust with the client.
